MY BOARDING HOUSE START-UP PLAN

Abstract

Start-up Kosanku is present in Bangka Belitung Province as an innovative solution to make finding temporary housing easier, especially for students, professional workers and  tourists. Through digital applications, Kosanku offers boarding house rental services with  easy access, competitive prices and complete facilities that suit the needs of various customer  segments. Kosanku's marketing strategy focuses on clear market segmentation, targeting  students and professional workers, as well as positioning that prioritizes user convenience and  comfort. In addition, financial analysis is carried out to map variable costs, fixed costs and  sales projections to optimize business profitability. With the support of digital-based  marketing strategies and partnerships with local boarding house owners, Kosanku aims to  create an effective and efficient rental experience, and support the growth of the digital  economy in Bangka Belitung. The analysis results show that Kosanku has great potential to  develop in the local market, especially in facing the increasing need for temporary housing in  the province.